578663
Gastronomic project in St. Petersburg: business planning for an international investor
Business
20 October 2025, from 15:00 to 17:00 Moscow time
Registration has ended 20 October в 20:00
Registration has ended 20 October в 20:00
Already Going:
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About the event
- Market Research & Feasibility Analysis
- Conduct a comprehensive analysis of St. Petersburg’s F&B market, including competitor mapping, consumer preferences, and tourism trends.
- Identify target customer segments (e.g., affluent locals, international tourists, expatriates).
- Assess regulatory, licensing, and operational requirements for foreign-owned hospitality ventures in Russia.
- Concept Development & Branding
- Design a unique gastronomic concept blending international cuisines (e.g., Mediterranean, Asian fusion, Nordic) with locally sourced Russian ingredients.
- Develop a compelling brand identity, including name, visual identity, and value proposition aligned with luxury and authenticity.
- Create a multi-format offering: fine-dining restaurant, casual bistro, cooking academy, and seasonal pop-ups.
- Location Selection & Venue Design
- Secure a high-visibility location in a prime district (e.g., Nevsky Prospekt, Vasilievsky Island, or near major cultural landmarks).
- Collaborate with local architects and designers to create an immersive, culturally resonant interior that meets international hospitality standards.
- Ensure compliance with health, safety, and accessibility regulations.
Contacts
Организаторы
Шиков Павел Алексеевич
Профессор кафедры Экономики и финансов • Институт экономики и социальных технологий СПбГУПТД
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